Cafés J.J. Looze coffee roaster inspecting a batch of freshly roasted beans

Artisan coffee roasting, passed down through three generations

Welcome to this site dedicated to artisan coffee roasting, our craft and our passion for three generations. Throughout these pages, we share our passion for coffee—a drink enjoyed daily across the globe, yet still so misunderstood.

The workshop, in motion

Go behind the scenes of artisan roasting: the roaster at work, the slow rise in temperature in the drum, the development of aromas and the transformation of green coffee into a perfectly roasted bean.

Traditional roasting, driven by passion and the uncompromising quality of a three-generation family craft — to feel the craftsmanship as much as to understand it.

Watch the video on YouTube (1 min 44)

Artisan coffee roaster watching over the cooling of the beans in the Feluy workshop

Our philosophy

Roasting, at the heart of our craft

Roasting is a delicate art—and the essential step without which this divine drink wouldn't exist. Roasting is therefore the heart of our activity.

The artisan process, longer than the industrial one — 20 minutes instead of 5 — allows the heat to rise gently (200° maximum), while gradually transforming the coffee.

  • Put our know-how at the service of coffee lovers, gourmets and Horeca professionals.
  • Promote freshly roasted coffee crafted by a master roaster.
  • Provide a flexible service by guaranteeing weekly deliveries with no minimum order quantity.

Discover all of our philosophy

Artisan coffee roaster of Cafés J.J. Looze at work in the workshop

Our coffees

« Mélanges Maison » and Grands Crus

We invite you to discover our « Mélanges Maison », blends of great origins and Grands Crus, as well as our range of 100% single-origin Grands Crus — whole bean or ground, in 250 g, 500 g or 1 kg bags.

250 g format

Bean or ground, to discover an origin or a house blend.

500 g format

The ideal format for regular consumption at home.

1 kg format

Ideal for stocking up.

More than 30 Grands Crus

Single-origin Arabicas, organic, fair trade and Rainforest Alliance on the online shop.

See all our coffees in the shop Our full breakfast range

Five Cafés J.J. Looze coffee bags in a row, whole bean, the Grands Crus range

Our origins

Seventeen countries, three continents

From the highlands of Central America to the islands of Indonesia, from the mountains of Ethiopia to Kivu: a wide range of 100 % single-origin Grands Crus, roasted in Feluy.

World map: the seventeen countries of origin of our coffees — Brazil, Colombia, Costa Rica, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Dominican Republic, Ethiopia, Kenya, DR Congo, Rwanda, Indonesia, Papua New Guinea and Vietnam — roasted in Feluy, Belgium

Discover all our coffees

Professionals

For individuals and professionals

We deliver to the HORECA sector as well as to businesses and private customers. The workshop is also open from 9:00 to 17:00 Monday to Thursday (closed on Friday). We value personal connection above all, so we’d love to meet you in person!

The Cafés J.J. Looze online shop: coffees sorted by category, intensity and origin

Companies and offices

Order directly from the shop

Companies and offices place their orders online. Volume discounts are applied automatically, and the invoice is sent via Peppol.

Order from the shop
Breakfast tray with coffees, pastry and jams, Horeca presentation

Horeca and shops

Hotels, cafés, restaurants, guesthouses, bakeries, fine food shops, zero-waste organic shops and farm shops

For tailored support — a custom blend, bulk sales, machines and weekly deliveries — get in touch with the roasting house.

Our offering also includes a full breakfast selection: « A l'Ancienne » jams, « Canasuc » cane sugars, and Patrick Font juices and nectars.

Contact the roasting house

Trust

A recognised craft

Certified craftsmanship Craftspeople committed to quality, recognised by the Collège Culinaire de Belgique Walloon Talent 2017, Parliament of Wallonia
Since 1968artisan roasting
3 generationsKivu, Brussels, Feluy
30+ Grands Crusorganic, fair trade, Rainforest Alliance
In the pressL'Écho, Trends Tendances, La Première…

Our history

One family, three eras

Archive montage of the Looze plantation in Congo: the family, the factory truck in Butembo and the plantation house

1950 — Congo

It all begins in the early 1950s when Joseph Looze (the first J of our name J.J. Looze) decides to leave Belgium with his wife and children to settle in Congo, a former Belgian colony. There he buys a 120-hectare coffee plantation in North Kivu.

The Cafés J.J. Looze shop, Boulevard Léopold II in Brussels, in 1975

1969 — Return to Belgium

Then the opportunity arises to take over a coffee roasting house in Brussels, and building on their expertise in coffee felt like a natural next step. Father and son mastered the roasting process, while their wives and sister managed the two retail shops.

The Looze family beside the artisan coffee roaster, in Feluy

1994 — Feluy, today

In 1994, the roasting house moves to Feluy, into a former farm. This new installation allows storage to be centralised, and production and order preparation to be streamlined. At that time, Sylvie, Jacques’s daughter, joins the family business.

Read our full history

Contact

Come and meet us

Cafés JJ Looze srl — Sylvie Looze

Address
Rue St-Ethon 24, 7181 Feluy

Write to us

Opening hours, map and contact details

Two members of the Looze family posing in the workshop, in front of the coffee roaster